Published: Mon, March 20, 2017
Sport | By Ellis Neal

Cheerios giving away wildflower seeds to #BringBackTheBees

Cheerios giving away wildflower seeds to #BringBackTheBees

Previous year the food company announced, by 2020, farms that grow oats for Cheerios will house approximately 3,300 total acres of dedicated pollinator habitat on 60,000 acres of land.

In an effort to help the declining bee population in the U.S., Cheerios removed its bee mascot Buzz from the front of its cereal boxes and is sending out free wildflower seed packets to people across the country - a move that could be risky since some of the flowers included are invasive species to certain areas.

The company is encouraging people to plant the seeds and post pictures of what springs from the ground on social media.

"And now bees need people,".

For a limited time and to announce this year's campaign, Buzz the Bee, the Cheerios mascot, was removed from the Honey Nuts Cheerios packs.

Some critics are trying to stop the campaign saying that some of the wildflowers are potentially invasive so that they could be harmful to the ecosystem.

"Pollinators are critical to our environment", the news release said. General Mills said in a news release that it aimed to highlight the alarming rate at which bee populations are declining. "The seed varieties in the mix are not considered invasive".

Scientists estimate that in the United States, we lost 44 per cent of our honey bee colonies from April 2015 to April 2016. Mainly, those are habitat loss (nearly 40 percent of all land is used for agriculture, according to the Food and Agriculture Organization), climate change (the land that's left is changing, and this is shrinking the ranges of some bees) and rampant chemical use. This document contains information about how important are bees for human life and some strategies to keep them safe and increase their populations.

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