Published: Thu, March 30, 2017
Culture | By Julio Duncan

A Bolder Belle in 'Beauty and the Beast'

Disney's second weekend of blockbuster "Beauty and the Beast" is dominating moviegoing in North America with $88.3 million at 4,210 locations - capping the best March ever.

Power Rangers saw an opening of $40 million over the weekend which seems like a steady start. That's still more than Logan made for its first three days in theater, as well, as the Marvel hit brought in $85 million at the top of the month.

Power Rangers' audiences were 60 percent male, while Beauty and the Beast crowds remained largely female. Dax Shepard wrote, directed and starred in the action comedy based on the 1970s and '80s TV show about the California Highway Patrol.

"March has become a rockstar of a month and in particular 2017 enjoyed a ideal storm of new hits and strong February releases that showed awesome staying power like "Get Out" and 'The Lego Batman Movie, ' " said Paul Dergarabedian, senior media analyst with comScore.

Despite having big name actors and a strong marketing campaign attached to it, Sony's Life starring Jake Gyllenhaal, Ryan Reynolds, and Rebecca Ferguson earned only $12.6 million this weekend on its fairly large $58 million production budget. The price tag is $160 million. The company's earlier live-action remakes like "The Jungle Book", "Cinderella", "Maleficent" and "Alice in Wonderland" had garnered $967 million, $544 million, $759 million and more than $1 billion, respectively, worldwide. This image released by Warner Bros.

"Kong: Skull Island" was in third place, with an estimated $14.4 million in weekend sales and a 10-day running total of $133.5 million. At press time, Life holds a 67% on Rotten Tomatoes, with a critics' consensus that reads: "Life is just thrilling, well-acted, and capably filmed enough to overcome an overall inability to add new wrinkles to the trapped-in-space genre".

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