Published: Thu, April 20, 2017
Electronics | By Jesus Weaver

Facebook F8, day 2: Watch live here at 10 a.m. PT

Facebook F8, day 2: Watch live here at 10 a.m. PT

Considering how aggressive Facebook has been in cloning Snapchat features, by adding selfie filters and the "Stories" format across its apps - this latest announcement may be a part of the social network's continued takedown strategy of the popular photo app. Wood said that Facebook is moving away from virtual reality on its Oculus Rift platform and toward augmented reality on your phone, something its competitor Snapchat is already doing.

During his keynote kickoff for F8 yesterday, Zuckerberg (pictured above) once again emphasized his belief that Facebook in all its incarnations will help "bring people closer together" and overcome the current polarization in society.

Speaking on Tuesday at F8, the company's annual conference for software developers, Chief Executive Mark Zuckerberg said the social media platform was an obvious hub for businesses to experiment with the technology which mixes real life and digital worlds.

A few developers have had early access to Camera Effects, including Giphy, which designed a thought bubble that can hover above your head while you're filming yourself to let your friends know what you're thinking.

The Facebook boss described the previous rollout of camera functionality across all of Facebook's apps as "act one". This new augmented reality platform will definitely add edge to the graphics that are visible from a camera lens.

"Over time, I think this is going to be a really important technology that changes how we use our phones", Zuckerberg predicted. Via an "AR studio" (pictured above), the Camera Effects platform will also let developers create masks and scripted effects that react to movement in Live Videos.

While the new tools and features are impressive, analyst Jan Dawson of Jackdaw Research cautioned that that "most of them won't be in users' hands anytime soon".

Facebook says many effects can be built without the need to write any code. The company also plans to provide related effects to users. You will be able to drop songs into a group chat.

New integrations with Facebook's Workplace offering are also aimed at making it easier for users to collaborate using third-party applications such as Microsoft Office, Box, or Salesforce.

Facebook also announced a bevy of updates to Messenger, its increasingly independent messaging app.

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