Published: Fri, April 21, 2017
Electronics | By Jesus Weaver

Facebook 'has a lot of work to do' admits Mark Zuckerberg

Facebook 'has a lot of work to do' admits Mark Zuckerberg

But with Facebook's AR platform, which went into a closed beta test on Tuesday, Zuckerberg said even the most tedious existence can be injected with enough virtual juice to make it share-worthy.

Today, as part of its F8 developer conference, the company announced the launch of its Camera Effects Platform, which it claims will offer developers a way to add AR effects to its Facebook camera software.

Standing in front of a packed arena and whilst being watched by millions around the world, Zuckerberg explained how Facebook is making the camera the first augmented reality platform. It will allow the developers to create their effects. Nike will overlay a sweatband on your head and pull in your recent running route as an overlaid map.

Zuckerberg also predicted the advent of augmented reality street art, and suggested that as technology makes people working in traditional jobs more productive, more and more people will contribute to society through the arts. Via an "AR studio" (pictured above), the Camera Effects platform will also let developers create masks and scripted effects that react to movement in Live Videos. More exciting things are coming, with Facebook CTO Mike Schroepfer also discussed the process of creating the AR tech, with algorithms that let camera identify basic moving objects, and more. "We have a lot more to do here", he said. During his 30-minute speech, which kicked off two days of presentations and workshops, Zuckerberg unveiled a new camera-based platform that will allow people to use their mobile phone to change the world in front of them.

The feature builds off Facebook's "Act 1", according to Zuckerberg - which included a widespread implementation of Snapchat-like "stories."

The AR version being advanced by Facebook has what Zuckerberg called three important "use cases".

Now the tech giant, which has almost 1.9 billion monthly active users, is starting in earnest to build the camera into what the ceo described as "the first mainstream augmented reality platform".

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