Published: Fri, April 21, 2017
Electronics | By Jesus Weaver

Samsung, Amazon To Support Improved HDR10+ Standard

Samsung, Amazon To Support Improved HDR10+ Standard

Samsung is expected to provide a range of streaming services that are based upon the HDR10 Plus on the Amazon Prime Video app.

Samsung said the new standard has supplemented HDR10's weakness where some parts of a movie are darker than the content creator intended. As a result, image quality may not be optimal in some scenes. And with the introduction of HDR10+ we think it is safe to assume that Samsung will continue to resist Dolby Vision. This avoids problems such as a dark scene in a bright movie not looking quite right because the overall movie's brightness has been optimized for lighter scenes.

The HDR10 standard describes a specification with better contrast and brightness, as well as a wider gamut of color, for TVs.

Content from AmazonHDR10+ will go nowhere without content so Samsung has partnered with Amazon to make select TV series and movies available in the updated format. HDR10+ incorporates dynamic metadata that allows a high dynamic range (HDR) TV to adjust brightness levels on a scene-by-scene or even frame-by-frame basis.

The alliance between Amazon and Samsung in the use of HDR10 began in the year 2015 through providing TVs and Contents which had adopted the standards.

Samsung has announced that Amazon Video is the first content partner to deliver HDR10 Plus content to Samsung TVs, with content set to arrive on Amazon Prime later this year.

Amazon Video is a premium on-demand entertainment service that offers customers the greatest choice in what to watch, and how to watch it.

Samsung has also partnered with other industry leaders to deliver the best HDR10+ content viewing experience by establishing an HDR10+ ecosystem.

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