Published: Wed, May 03, 2017
Global Media | By Meredith Barber

In new book, Ivanka Trump gets serious about women at work


In the two interviews last week, Ivanka Trump talked about unleashing the economic potential of women - some of her phrases sounding uncannily like those of Hillary Clinton - and effused about finding a new role model in Eleanor Roosevelt. So, late in 2013, she and her husband gathered with a few employees in front of a whiteboard in their Upper East Side apartment.

But if her new book is any indication, readers won't be getting any real insight on just how beneficial it is to have outside help in maintaining some level of work/life balance.

From WOMEN WHO WORK: Rewriting the Rules for Success by Ivanka Trump, published on May 2, 2017 by Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House, LLC.

The entrant financial disclosure document was due at the end of April, but the White House can grant as much as a 45-day extension.

NOW: Trump also discusses how to juggle career and family and live a more purposeful life.

Trump is at least aware of her political inexperience. But she says that on many issues, she does not have strongly held views.

As if to prove the point, during brand development for her clothing line, internal testing revealed Trump was seen as "rich and unrelatable".

Nor are there career lessons from her new job in the White House; Trump writes in the preface that she completed the manuscript "before we knew the results of the election", and that the preface itself was written "days away" from her father's inauguration.

Ivanka Trump brands herself as a champion of women's rights.

And there's one of the problems for women who don't buy Ivanka as the New Hillary. "She asked if he would be '100 percent absolutely proud of everything that came out of your father's mouth, ' especially when his father was age 70".

"If you're in charge, share the fact that you're leaving to pick your daughter up from school in order to create a culture in which others feel comfortable doing the same", she explained.

There's a long list of women who rejected Donald Trump and paid dearly for it. Journalists who were harassed and humiliated professionally for years because of it.

But Ivanka's biggest conflict of interest is that she is supposed to remain independent, while serving as her father's biggest cheerleader - and that conflict is one that will never be resolved.

Like Sheryl Sandberg-author another tome on working women, Lean In-and countless others before her, Ivanka doesn't seem to realize that she's quite literally in a class by herself.

I had just chose to leave the Brooklyn-based real estate company Forest City Ratner, my first employer, to take the leap and join our family business. Most women deal with a lot more push back in the world than that. Director Walter Shaub said he reached out to the White House and to Ivanka Trump's lawyer on March 24 to tell them that Ivanka Trump should be considered a federal employee, subject to those rules.

During a joint address to congress earlier this year, Trump called for policies to "ensure new parents that they have paid family leave". There is just no clue about the liberty at stake for women when it comes to reproductive freedom.

"It took me a while to have the confidence to know that my authenticity as a mother with young children doesn't undermine my professional capabilities or my toughness at the negotiating table", Ivanka continues.

Ivanka Trump was shocked by the heat and fury of the campaign.

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