Published: Thu, August 10, 2017
Research | By Jo Caldwell

Facebook To Launch New Watch Video Platform

Facebook To Launch New Watch Video Platform

Facebook has been willing to pay millions of dollars for exclusive rights to more premium, longer shows, while less expensive and shorter shows reportedly cost between $5,000 and $20,000.

Watching a show doesn't have to be passive.

"We've learned from Facebook Live that people's comments and reactions to a video are often as much a part of the experience as the video itself", wrote Daniel Danker, Facebook's director of product in a blog post. Watch will feature both user generated content and original, high-quality video.

More than 30 original shows from a myriad of media partners will be featured on the Watch tab.

Facebook debuted a feature to take on TV companies and streaming services like Netflix and YouTube today with the launch of Watch. In 2016, the company added a video tab to the Facebook app, where people can find new video content.

Watch will be personalised so that users can discover new shows, based on what their friends are watching. In other words, episodic content or regular shows that revolve around a theme or personality. It has a pinch of machine learning via dynamically curated sections like "Most Talked About" or "What's Making People Laugh".

Some of the programming Facebook plans to present includes Nas Daily, in which the rapper makes videos with his fans; Gabby Bernstein, a motivational speaker answering fans questions in real time; and a cooking show called Tastemade's Kitchen Little that follows kids' efforts to instruct chefs in the art of cooking. A Watchlist will help users keep track of programs.

Facebook already has content lined up, including Major League Baseball, Women's basketball, parenting shows and a safari show from National Geographic.

But through premium original programming, Facebook is also trying to become a home for deliberate video consumption where people come to view a specific show.

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