Published: Fri, August 11, 2017
Medicine | By Megan Pierce

Amazon could start selling event tickets in the US

Amazon could start selling event tickets in the US

Amazon's made its reputation on its online retail side working alongside its unconventional investments and the company's latest rumored interest fits in with its past left-field projects.

But Ticketmaster, owned by Live Nation, has a seemingly unbreakable grip on the box office at numerous largest and most popular venues. But as an alternative to competing, Amazon has also considered partnering with Ticketmaster on a ticketing effort.

The retail giant is in talks with venue owners to sell tickets directly to shoppers, according to four sources speaking with Reuters.

Ticket sales could end up being a potential additional driver for Prime memberships, too; you can imagine how Amazon would be able to secure reserved blocks for Prime members for high-demand events, open early pre-sales or offer other member-exclusive benefits.

Amazon was initially in talks with Ticketmaster regarding a potential partnership in the industry, but they disagreed on the issue of who would control customer data, according to a source.

To gain venues' approval to sell tickets, Amazon could enlist allies among performers and sports teams. The company already operates Amazon Tickets overseas, but hasn't launched that business at home in the United States yet.

Access to tickets could be another means to lure members to the Amazon Prime shopping club.

Getting a foothold in the ticketing business would likely be an expensive proposition. Would-be challengers have struggled to compete in the face of Ticketmaster's strong relationships with the operators of major US sports stadiums, arenas, concert halls and other venues. Also, this could be yet another way to drive Prime subscriptions. Earlier this summer, Amazon bought grocery chain Whole Foods for an estimated $13.7 billion and past initiatives have included the growth of Amazon Prime Video into a viable competitor to Netflix.

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