Published: Thu, October 12, 2017
Economy | By Annette Adams

Gucci goes fur-free in move praised as a game-changer

Gucci goes fur-free in move praised as a game-changer

Speaking at the 2017 Kering Talk at the London College of Fashion, the Italian luxury fashion brand's CEO, Marco Bizzarri, announced that starting with their spring/summer 2018 collection, Gucci will join the Fur-Free Alliance. "I sensed that immediately on meeting Alessandro for the first time", Mr Bizzarri said.

"With the help of HSUS (Humane Society of the United States) and LAV (an Italian animal rights organization), Gucci is excited to take this next step and hopes it will help inspire innovation and raise awareness, changing the luxury fashion industry for the better".

Pledging to the Fur Free Alliance, Gucci will instead replace fur products with those made of faux-fur, wool and new fabric creations.

Italy's Giorgio Armani previous year committed to stop using fur, saying technological progress meant there was no longer any justification for cruelty to animals, while USA brand Calvin Klein took the plunge in 1994.

Several high profile fashion brands have long shunned fur, including Kering-owned Stella McCartney.

In June, Yoox Net-A-Porter, a multi-brand online luxury retailer, adopted a fur-free policy on accessories and clothing sold on the site.

Technology is now available that means you don't need to use fur.

Announced that Gucci would no longer use fur of mink, steppe wolf, sotovogo dog, Fox, rabbit and other animals, which were bred or caught in the wild.

Apparently young people may have had something to do with Bizzarri's decisions to have Gucci go fur-free, since he claims to have recently "asked around 150 young people across the world to tell me three things wrong with Gucci".

Kitty Block, president of Humane Society International, said: "For this Italian powerhouse to end the use of fur because of the cruelty involved will have a huge ripple effect throughout the world of fashion".

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