Published: Fri, October 13, 2017
Electronics | By Jesus Weaver

Google Home now lets you shop at Target with just your voice

Google Home now lets you shop at Target with just your voice

"In the markets where we've offered Google Express, guests tell us they love the ease and convenience of shopping Target through Google", Target's Chief Information and Digital Officer Mike McNamara said in a statement.

Target and Google will also let shoppers buy with Target's store credit cards next year, which offer a 5 percent discount and free shipping. And for items like Halloween costumes when you need to browse and actually see what you're shopping for, you can now shop with your Assistant on your Android TV, and soon, on your eligible Android phone or iPhone. Next year, Target shoppers will be able to pick up their online purchases at a Target store where orders are ready in two hours as part of the Google Express program.

Target Corporation (NYSE:TGT) announced today that it will roll out its Google Express partnership services nationwide next year.

The nationwide home-delivery service broadens an offering that's been available in New York City and California for the past few years.

Target's push to grow on Google Express comes just ahead of the holiday shopping season and right after Walmart teamed up with the search giant, too. For Google, the deal extends the appeal of its online mall at a time when more shoppers are beginning their online product searches on Amazon.

Amazon doesn't give sales figures for Echo, but Consumer Intelligence Research Partners estimated that the Seattle company has sold more than 10 million Alexa-powered Echo devices in the USA since late 2014.

You now can't tie your Target account to Google Express, but Target says that will be an option in 2018.

With Google Express and your Google Assistant, shopping is easier no matter where you are or what device you're using.

Not only does this mean you can get Target products through the Google Express website on your smartphone, but you'll also be able to ask your Google Home device for a product and it'll provide some results from Target.

The news follows a similar announcement from Walmart in late August, which saw the retailer - Amazon's biggest rival - partnering with Google on voice-based shopping.

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